Maximize Mail Impact and Minimize Costs: A Smarter Approach to Postage Optimization

As print and mail costs continue to rise, organizations in regulated industries like healthcare, insurance, and financial services face a pressing challenge: how to maintain high-quality customer communications without overspending. Surprisingly, the answer often lies in a hidden opportunity—USPS postage promotions.

Yet many businesses aren’t taking full advantage.

USPS Promotions: An Untapped Source of Savings

Each year, the USPS rolls out a calendar of promotions designed to encourage innovation in print communications. These include:

• Tactile, Sensory, and Interactive (TSI) Mailpieces
• Informed Delivery Campaigns
• Emerging and Advanced Technology
• Mobile Shopping Experiences
• Personalized Color Transpromo Messaging

These programs offer substantial postage discounts—often up to 5% or more. But there’s a catch: they come with strict requirements, tight timelines, and detailed registration processes. That’s where most organizations hit a wall.

The O’Neil Advantage: Deep Postal Expertise + Creative Innovation

At O’Neil Digital Solutions, we’ve helped clients save millions in postage costs by not only navigating the complexity of USPS promotions—but turning them into a competitive advantage.

Here’s how we do it:

• Strategic Guidance: We identify the most relevant promotions for your business and manage registration and compliance from start to finish.
• Creative Design: Our experts design tactile, sensory, and interactive mailpieces that meet USPS criteria while enhancing your brand impact.
• Emerging Tech Integration: We incorporate elements like Augmented Reality (AR), QR codes, and Near Field Communication (NFC) to qualify for Emerging Technology promotions.
• Informed Delivery Campaigns: We align physical mail with digital touchpoints to boost open rates and increase ROI.
• AI-Powered Execution: Our proprietary AI tools generate personalized copy and imagery to streamline production and scale creative assets quickly.

Most importantly, we eliminate confusion, especially when clients receive conflicting information from USPS representatives. Our decades of experience ensure you stay compliant, confident, and competitive.

Proof in Performance: How We Helped a National Healthcare Leader Save Millions

In one recent case, a leading healthcare organization partnered with O’Neil to optimize its outbound mail. They were unaware of USPS promotional opportunities and faced contradictory guidance. We stepped in to:

• Identify qualifying programs
• Register them for USPS promotions
• Develop creative, eligible mailpieces
• Implement Informed Delivery campaigns
• Leverage AI to streamline content creation

The result? Millions saved. Greater engagement.

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