Embracing the Future: How Data Will Reshape the Life Insurance Landscape
Elevating Customer Engagement and Fostering Loyalty: Unleashing Data-Driven Strategies in the Life Insurance Arena In a swiftly evolving digital era where competition among life insurance firms intensifies, the imperative to enhance customer retention strategies takes center stage. According to a recent 2023 Gartner report, which surveyed over 2,200 CIOs and technology executives across 81 countries […]
How Digital Transformation & CCM Builds Loyalty in Tough Times
It’s safe to say that the last couple of years haven’t been easy on the economy – or your customers. Facing a global pandemic, disrupted supply chains, labor shortages, and inflation, businesses are dealing with all sorts of unprecedented challenges. As a result, customers are tightening their purse strings. They likely won’t cut back on […]
The Evolution of CCM & How to Prepare for What’s Ahead
Customer communications management (CCM) isn’t what it used to be. In the past, CCM focused on the creation and delivery of static, printed documents such as bills, statements, and correspondence. Many companies, especially those in the healthcare and finance industries, outsourced the development of these communications to large printing facilities that leveraged automated workflows for […]
