Mastering Customer Communication: Strategies to Build Trust and Engagement
Let’s be honest—nobody enjoys sifting through clunky, impersonal, or irrelevant messages. Whether it’s a confusing billing statement, a robotic email, or a notification, poor communication can quickly frustrate customers and […]
The Evolution of CCM & How to Prepare for What’s Ahead
Customer communications management (CCM) isn’t what it used to be. In the past, CCM focused on the creation and delivery of static, printed documents such as bills, statements, and correspondence. […]
