A leading retirement services provider partnered with O’Neil Digital Solutions to boost 401(k) plan participation and assets under management through advanced analytics and personalized communication strategies enabled by ONEsuite.
A leading retirement services provider was struggling with low engagement in its 401(k) plan. Out of 550,000 eligible participants, many had not enrolled or were inactive. This not only limited participants’ financial growth but also impacted the provider’s assets under management.
Many participants prioritized short-term financial goals—like saving for a home or college—over retirement planning. Without clear insight into these personal situations, the provider found it difficult to deliver relevant messages that encouraged participation. They needed a solution that could provide deeper data and help personalize communication to motivate individuals to take action.
By implementing ONEsuite, this Wealth and Retirement Services Provider achieved remarkable improvements:
Plan participation grew from 550,000 to 700,000 individuals, significantly improving overall engagement.
The rise in participant enrollment directly contributed to a measurable increase in the provider’s total assets under management.
Freed IT Resources to focus on higher-priority initiatives
Increased Agility to respond to market and regulatory changes
O’Neil’s ONEsuite platform proved instrumental in transforming participant engagement through data-driven, personalized communication strategies. By understanding and addressing individual financial circumstances, the retirement services provider successfully enhanced 401(k) participation rates and overall financial outcomes.
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